In a landmark forecast that validates what we at Own Gold have long anticipated, JP Morgan’s gold price forecast is set to cross the unprecedented $4,000 per ounce milestone in 2026. This prediction comes at a time when gold has already demonstrated remarkable strength, recently touching $3,500 per ounce and setting 28 record highs this year alone.
Gold Price Forecast
The current market dynamics present a compelling case for gold’s continued ascent. With increased recession probabilities amid heightened U.S. tariffs and ongoing U.S.-China trade tensions, JP Morgan expects gold to reach an average of $3,675/oz by Q4 2025. This aligns with our recent observations, where we’ve seen gold prices surge to $3,324.09 per troy ounce in April 2025, driven by similar geopolitical factors.
Strong Fundamental Support
JP Morgan’s bullish outlook is underpinned by robust fundamentals, particularly the sustained demand from both investors and central banks, projected to average around 710 tonnes per quarter. This institutional confidence mirrors what we’ve observed in our own operations, where we’ve maintained a remarkable 98% investor retention rate.
Multiple Voices of Confidence
It’s not just JP Morgan singing gold’s praises. Goldman Sachs has also raised its end-2025 gold price forecast to $3,700/oz, suggesting that in extreme scenarios, we could see prices approaching $4,500/oz. These projections from leading financial institutions reinforce what we’ve been seeing on the ground – a growing recognition of gold’s role as both a wealth preservation tool and a strategic asset.
Navigating the Risks
While the outlook is overwhelmingly positive, JP Morgan identifies potential risks, including an unexpected decrease in central bank demand or a scenario where U.S. economic growth shows unusual resilience to tariffs. However, our experience suggests that gold’s fundamental appeal as a safe-haven asset remains strong, particularly in times of economic uncertainty.
What This Means for Investors
At Own Gold, we’ve consistently emphasised the importance of strategic gold investment, offering our clients various vehicles to participate in this market, from cash investments and Tax-free IFISAs to physical bullion trading. With these latest projections supporting our long-held position, there’s never been a better time to consider gold as a cornerstone of your investment portfolio.
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Ready to Secure Your Golden Future?
Whether you’re new to gold investment or looking to expand your existing portfolio, our team of experts is here to guide you through the opportunities ahead. Contact us today to learn how you can benefit from these market movements through our range of gold investment products, offering reliable and secure returns.
Contact us at 0800 2335880 or invest@own-gold.com to discuss your gold investment journey.
